The Reasons I Shop Online

by Faruq Oyekan

The Reason I Shop Online is an adventure comedy short developed and shot for the 2014 48 hour film project and festival. This is a short that is extremely clever and incredibly well shot. With a runtime of 4 minutes, The Reason I Shop Online is a short you’ve got to catch!

At the start, The Reason I Shop Online tells the seemingly normal story of a young lady visiting a grocery store to pick up some cooking items. However, in good narrative fashion this then escalates into a Lord Of The Rings length journey that leads the women to a mysterious part of the woods. All in all this evolution is charming and extremely comedic. 

We all have that moment when we can't find what we're looking for in the super market. In this case it's root ginger. Our heroine leaves the super market and embark on her quest to find some ginger and encounters someone she does not expect. How far would you go to find what you're looking for? And at what price? 

- Rob Lainchbury

ProCreate The Reason I Shop Online

This film is aesthetically beautifully! It features such great cinematographic framing such as wide shots of landscaped and smooth tracking. The Reason I Shop Online does a believable job when it comes to sucking in the audience into the genre of adventure, and presents an eye-catching landscape to showcase its narrative on.

The Reason I Shop Online I is a short film composed of very few words. Instead, we have a short that relies heavy on its setting and actors to tell the story. For the viewer this results in a film that is engaging throughout and definitely entertaining when its length and concepts is put into consideration. The dialogue that does appear in this short is... short and sweet and allows for a slight hint of mystery in the short.

The film’s two cast members put on an incredible performance that perfectly communicates the film’s mood and the story’s dynamic. Together, their performances can accurately be described as both charming and full of chemistry.

Why does ginger cost so much these days? The audience choice winner of the Shortfilm48 film competition. The film was created as part of Shortfilm48, a 48 hour film challenge sponsored by Vimeo, Raindance & Cork Film Fest.

- LAITO Media

Coming in at a mere four minutes, The Reason I Shop Online, is a clever comedy that is packs a wallop in the short time it is on screen. For fans of comedy and fans of the 48 hour project, make sure you watch!

ProCreate The Reason I Shop Online

INTERVIEW with Sam James (Sound Technician)

First, how long have you been film making? What got you interested?

This was actually my first outing in filmmaking; I come from a background in music (weirdly, I think ~50% of the cast and crew have degrees in music!) I loved it, and we're planning to be out making more short films in the very near future!

Where did the idea for this short originate from? 

Our fantastic writer, Alex Taylor, has written all sorts before, from opera librettos to TV screenplays, so we were very lucky to be working with her. When it came to the initial meeting, she pitched us a few ideas, bounced then round a bit and were shooting within two hours!

Any interesting production stories?

Haha, so many! Over the course of production we were kicked out of a shop, carried a 50kg concrete birdbath for a mile for the sake of a couple of seconds screen time, and one crew member found out his younger brother was having a baby! But the prevailing memory is of an all-pervading sort of wetness. You can't really tell from the final product, but the rain was consistently and depressingly heavy the whole time we were shooting!

It's also worth mentioning that we won the Audience Choice award in the shortfilm48 competition, which we're all over the moon about!

ProCreate The Reason I Shop Online

What is it like film making now after having made this film? Has your approach changed?

I definitely know way more about it. From technical stuff, like ISOs and balancing dialogue (against all that rain!) to the practical side, the process and the day to day.

What projects do you have lined up for the future?

Assuming all goes well, we're planning to shoot another short next weekend (26-27 Jul). Haven't the foggiest what we'll come up with, but very excited about it!

Any advice to filmmakers?

Like I said, I'm a musician and pretty new to this 'moving pictures' game, but I guess the same sort of stuff applies to any creative: do what you do, as much as you can, as well as you can. Recipe for success!


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Faruq Oyekan is a San Diego-based screenwriter and filmmaker. Born and raised in California, Faruq dedicates his time to producing and participating in film projects across the region. Faruq's own film work consist of short film narratives that explore realms of fantasy, sci-fi, and the bizarre. To Faruq, short films are just the right length and the prime arena to inspire others with new and innovative narratives.

Cast and Crew

Directed by: Rob Lainchbury

Written by: Alexandra Taylor

Cinematography by: Lauren Hatchard

Sound Department:


Full Cast & Crew

Runtime: 4 min

Genre: Adventure Comedy


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