Frozen DVD and Digital Sales Are through The Roof...This Should Shock Exactly No One
Written by Steven Panzarella(@ProCreateSteve)
It was not breaking news when the Digital and DVD sales came through for Oscar winning Disney hit Frozen, and as expected they are record breaking. The house of mouse announced that Frozen sold 3.2 million DVD, Blu-Ray copies on the first day. Lets repeat that one more time 3.2 MILLION UNITS IN ONE DAY which is an unbelievable number. The DVD/Blu-Ray/Digital Copy combo packs were selling for 20 dollars a piece while the Digital copy cost ITunes users the same price on it's February 25th digital release. If it's any indication of the sales over the next week or so Frozen will most likely have one of the best home sales figures in the last 10 years. Not only that but the films soundtrack is back on top of the billboard top 200 chart for it's sixth nonconsecutive week. Frozen grossed over a billion dollars worldwide and is still playing in over a thousand theaters while the DVD is on sale and the digital copy has been available for a month. Frozen remained on the box office top ten as of last week at number 9 but that streak might end this week with Muppets and Divergent hitting theaters.
Disney has done right by Frozen at every stage during it's release with a major run in theaters then re-releasing it as a sing along after Christmas. The biggest stroke of genius was its digital release nearly a month before the DVD hit shelves. This allowed the diehards to get the digital copy early while others waited for the combo pack. The continuing popularity is nothing short of unbelievable since normally people eventually get sick of things, especially with the songs readily available on Youtube or iTunes. I'd expect Disney to announce a sequel in the future while they have already added a Frozen attraction to Disney World (Pictures with Frozen characters at Epcot had lines as long as 5 hours.) It may be a while before we let this one go, and that is the reason why Disney has been doing it better and longer then anyone.